A hands-on simulation: run a real media plan for a hotel brand, from the kickoff brief to the month-end review. Chapters 1–2 are the vertical slice.
Clarify the brief, size a budget, defend a plan, and see how your choices play out.
Brief & expectations Budget & media plan Ads workspace Tracking QA Report builderEmail, Slack, a media planner, and a simulated clock — the same tools a real account team works in.
Vertical slice in progress. Chapters 1–2 end to end, then the full 7-chapter mission.